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2018 Marketing Salary Guide

Coffee Wang - 22/01/2018
2018 Marketing Salary Guide

Marketing salaries in Hong Kong for 2018 for marketing professionals working in commerce and industry (C&I) and PR, communications and events.

Contents: Marketing Salaries in Commerce and Industry | PR / Communications / Events Salaries | Marketing Salaries in Financial Services
Commentary on Marketing Roles and Remuneration in Hong Kong for 2018

Marketing Salaries in Commerce and Industry

(HKD per month)

Role / Years of experience Assistant Manager / 3-5 Manager / 6-9 Director / 10+
Marketing Generalist 23k - 33k 33k - 60k 60k - 80k+
CRM / Loyalty 23k - 33k 33k - 58k 58k - 80k+
Digital Marketing / eCommerce 25k - 35k 35k - 60k 60k - 80k+
Brand / Product Marketing 27k - 35k 33k - 52k 52k - 85k+
Trade / Channel Marketing 23k - 30k 33k - 50k 51k - 80k

PR / Communications / Events Salaries

(HKD per month)

Role / Years of experience Assistant Manager / 3-5 Manager / 6-10 Director / 11+
Account Management (Agency) 30k - 45k 45k - 60k 60k - 80k+
Events 15k - 35k 35k - 55k 55k - 80k+
Public Relations 20k - 35k 35k - 55k 55k - 80k+
Corporate Communications 15k - 30k 30k - 50k 50k - 100k+

Marketing Salaries in Financial Services

Role / Years of experience Assistant Manager / 3-5 Manager / 6-12 Director / 13+
Corporate Communications 30k - 45k 45k - 85k 80k - 180k +
Marketing Generalist 30k - 45k 40k - 80k 80k - 180k +
Internal Communications/ CSR 30k - 45k 40k - 80k 80k - 140k +
Events 30k - 45k 40k - 70k 70k - 120k +
CRM / Loyalty 30k - 45k 45k - 80k 80k - 150k +
Digital Marketing / eCommerce 30k - 50k 45k - 85k 80k - 180k +

Commentary on Marketing Roles and Remuneration in Hong Kong for 2018

The challenges highlighted for traditional sales roles create opportunities within marketing. As consumers look towards conducting their own research and becoming more open to making purchases online for convenience, there is an increase in demand for marketers with omni-channel experience. Within retail, marketers with online shop and mobile app retail shopping experience are in high demand, while digital and social media marketing and ecommerce experience is valued within the travel sector.

FMCG companies are also focused on how they source and distribute their products. Adapting to the consumer trend of seeking convenience, the logistics of how consumers receive the goods via quicker and easier methods are being explored. Candidates with merchandising and buying expertise as well as marketing imported goods are in high demand.

Though Asia has been affected by the global economic slowdown, Hong Kong remains the financial hub for multinational banks, Chinese banks and state owned enterprise asset management firms. These are less affected by the downturn and are looking for candidates with Mandarin language skills for roles across PR, corporate affairs and investor relations.

IT&T companies are also driving marketing hires to facilitate the growth in trade at events and Connect e-Digests.

In line with the general market, salaries are likely to remain static with slight 3-4% salary increments following internal salary review and 10-15% for external moves.

Manager | Sales & Marketing Recruitment
+852 3907 3945
cwang@morganmckinley.com.hk