How to shape your personal brand for the New Year [video]
Everybody has a personal brand and these are the three ingredients that differentiate you from everybody else which you may find helpful when seeking a new career, going for an internal promotion or pitching for a new account or client.
Yes, it is that time of the year again. The festive season offers a period of reflection as you consider what’s really important to you, the values you identify with and the path you want to follow. So why not add something different to your list and learn how to shape your own personal brand?
This season is the time to think back about how well you have performed this year and set up some new goals to achieve in the New Year in terms of career and values you would like to adhere to.
Regardless of whether you are aware or not, everybody has a personal brand and it's up to each individual to manage their brand according to the image/persona that you would like to portray. It's important to manage your personal brand effectively to communicate the impression you desire to the individuals around you.
Your personal brand differentiates you from everybody else which you may find helpful when seeking a new career, going for an internal promotion or pitching for a new account or client.
Susan HayesCulleton, CFA, talks us through how to shape your brand in the New Year:
- The questions you need to ask yourself
- Practical ways you can confidently and competently articulate what makes you different
- Most importantly how to find opportunities in the year ahead where you can truly shine
About Susan HayesCulleton
Susan HayesCulleton is internationally known as the 'The Positive Economist', Managing Director of Hayes Culleton Ltd, author of The Savvy Woman's Guide to Financial Freedom and is also a successful individual trader, financial trainer and speaker.